To our valued customers

Date: Thursday, 04 August 2016

To our valued customers

As you may have heard, the night of the 30th of July’16 changed the landscape for Southland Farm Machinery in quite a dramatic fashion.  A fire engulfed the head office business premises at 93 North Road, Invercargill destroying everything in its path.

Seven fire engines and more than 25 firefighters from Invercargill, Wallacetown and Winton responded to the blaze which started just before midnight Saturday.

A handful of tractors were able to be saved from out the front and side of the building before the fire was completely involved.  However a number of machines, new, and of our customers in for servicing were completely lost.  The complete building contents were lost including plant, equipment and all parts stock.

We’re all grateful though that the building was unoccupied at the time and that no one was injured in fighting the fire.

We’d like to take this opportunity to say a heartfelt thank you for your outpouring of support and offering assistance in so many ways; it’s been truly overwhelming and very much appreciated.  We understand that this event has caused interruption and inconvenience to a number of operations and we are working through each of these instances as quickly and hopefully effectively as possible.  Thanks again for your patience in these situations.

Please be reassured that Southland Farm Machinery are very much still operating as usual, the parts team have stock arriving daily from our branch in Gore to meet servicing and repair needs.  The mobile mechanics are out and about and eager to carry on their work.  The Sales team are operating from the back of the yard at 93 North Road (accessible from Benmore Street) until a new facility is confirmed.

Contact details remain unchanged:

Invercargill Branch – (03) 215 9132 (answered and redirected by Gore Branch)

Sales contacts are listed on the Southland Farm Machinery website but if in doubt feel free to call Peter Shirley Group Sales Manager on 027 434 5209.

Workshop queries to Mark Trumper Service Manager on 027 418 1028

Any other questions can be directed to Carey Brier Group Manager on 021 332 355

Thanks again for your thoughts and support, we look forward to continuing to provide you with the sales and support that Southland Farm Machinery is known for.

For continuous updates please follow the Southland Farm Machinery Facebook page or visit SFML.CO.NZ.


Invercargill Gore Mosgiel Cromwell
93 North Road
Phone: 03 215 9132
A/H: Alister: 027 686 8454
A/H: Pete S: 027 434 5209
A/H: Pete L: 027 433 1492
A/H: Brent: 021 723 360
12 Charlton Lane
Phone: 03 208 8203
A/H: Andy: 027 695 5451
A/H: Michael: 027 433 4123
A/H: Anthony: 027 209 7343
13 McGlashan Street
Phone: 03 489 0472
A/H: Scott: 027 588 3488
A/H: Barry: 027 486 6433
12 Elspeth Street
Phone: 03 445 1046
A/H: Bruce H: 027 241 0110
A/H: Connor: 027 807 4032